In December 2015, ASUS launched the first mobile phone ZOOM "Hawkeye ZenFone Zoom", the mobile phone is equipped with 3 optical zoom of the mobile phone. It is equipped with 13 million pixel 3 times optical zoom rear camera by Japan Hoya precision production 10 piece lens design, open a precedent for mobile application physical optical zoom, further narrowing the gaps in the technology of mobile phone and professional camera.